Social Media & Email Copywriter for
East Tennessee’s Small Businesses

Hi, I’m Katherine! I’m your one-stop shop for creative copy that captures your audience’s attention and converts them into customers.

Keep scrolling to find examples of past work, my core service offerings, and rave reviews from past clients!

Marketing Made Easy

I’m here to help local small businesses with your social media and email needs so that you can step away from marketing to do what you set out to do - run your business.

Do you have a camera roll full of pictures that would be great for your business’s socials, but struggle to come up with a strong CTA and engaging copy, over and over again? Marketing effectively is time-consuming, and many business owners find that they need to hire help sooner than they anticipated.

While hiring marketing help in-house can be a great investment for your business, the average cost for a full-time marketing salary in Tennessee is around $60k/year, and around $43k/year for part-time employees.

Working with a freelancer means you’ll spend significantly less on your marketing budget and allows you to work with a professional with years of marketing experience and expertise.

Investing in marketing is investing in your business’s growth.
Just check out the stats:

Instagram has an average ROI of 25% for organic content, with Facebook following closely at 23%
50% of Instagram users show more interest and engagement with a brand after seeing an ad for it on the app
66% of online consumers have made a purchase either through or because of a marketing email
The average ROI of email marketing is $36 for every $1 spent

Simply put, if you’re not online, you’re missing out! But who has the time to run a social media account that connects with your audience and write copy for effective email campaigns on top of running a business?

That’s where I come in.

Check out examples of my work in my portfolio!

How does it work?

We’ll jump on a (free) call to discuss what you’re looking for and if I would be a good fit for your needs. From there I will draw up a contract and send it to you for your review. Once that is approved and signed, we will discuss the content calendar for you or your client, and talk through any additional information I may need to make sure your social media voice sounds like you.

I am more than happy to have a monthly meeting to go over the content calendar and may be able to have a weekly meeting by request, depending on my availability. When I complete the copy, I will insert the copy itself or a link to the copy into the content calendar spreadsheet, and one or two revisions are included if needed.

And then we rinse, and repeat!

If you’re a marketing agency looking for someone to handle multiple accounts at once, I do offer discounts! Send me an email at contact@ktstevens.com.

What clients are saying…

“Katie jumped right in to help with our busy digital marketing agency. She works to get the tone right for the clients we have her do social media copy for, and is quick to pick up on any direction we give her. She has quickly become a valuable part of our team, and we can do more faster and stronger because of the work we hand to her to complete. We're excited to grow alongside her in the future!”

Lisa Arnold

Founder, Small Town Startup

“I am so happy that I found Katherine Stevens and began working with her! She provides much-needed blog and email writing services for my coaching business. Her materials are always delivered on time and impeccably written. I am very impressed with her ability to understand my needs quickly and provide communication pieces that have adopted my tone and style. Her ability to research topics is also impressive and allows her to deliver materials that are interesting and have a great deal of depth. If you are looking for a marketing copywriter, I highly suggest you contact Katie.”

Brook Mayborne

Success Coach

“Katherine is a pleasure to work with. She has an energetic spirit and is excited about using her skills to support our goals. She meets deadlines, works collaboratively and is open to feedback. A true professional!”

Heather Prandini

Track Record // Founder, Brand Strategist + Creative Director

Let’s work together

If you’re interested in working together, send me an email using the form to the left or with my email address, contact@ktstevens.com, and please include the following information:

Your business name and description, as well as any existing social accounts you have
The package that you are interested in
Your main goal for your business’s marketing

I’ll get back to you ASAP to answer any questions you have, and if we’re a good fit we will schedule a call to discuss next steps.

I can’t wait to get to know you and your business!

Types of Businesses I’ve Written For:

Cafes/coffee shops
Commercial painting business
Greenhouse
International travel host
Life coach
Local theater groups
Non-profits
Restaurants, including chains
Social media influencer
Vet offices

Types of Businesses I Would LOVE to write for:

Artsy shops & businesses
Baking blog (can be bribed with baked goods)
Bookstores
Boutiques
CBD/Cannabis shops
Independent office supply stores
Pet boutiques (please)
& other local, independent gems!

You might be my ideal client if…

You’re a small and established business that needs help with your social media and email copy.
You’re a new business and need help formulating your initial brand voice and website copy.
You’re a marketing agency looking for a copywriter who can handle multiple client accounts at once while ensuring that each of their individual voices shine.